OTC

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 1,000
Comments: Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.

Retail Category: Drugstores/Health Stores
Display Type: Counter Displays - Permanent
Client: General Nutrition Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 4,200
Comments: Before this unit was produced, most customers weren't aware that GNC sold energy-enhancing products. Since its introduction, customers have been questioning store personnel about the products, which has spurred increased sales and prevented the category from being discontinued.

Retail Category: Supermarket/Grocery: Non-Food Items
Display Type: Retail -Account Specific/Category Management Systems
Client: Whitehall-Robins
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 5,000
Comments: Extruded styrene corners and center graphic panels feature graphics that help consumers easily locate the appropriate product based on their symptoms. The unit converts from a two-sided to a four-sided display and can be assembled in 10 minutes.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding - Permanent
Client: GlaxoSmithKline
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 1,940
Comments: This unit improves upon earlier display formats by offering 75% more product space, interchangeable graphic panels to allow for customization, and a component structure that is expandable from a single unit to a four-sided kiosk for larger-volume stores.

Competition, floor space and time are tight in the complicated but lucrative c-store arena.

Product: Patient education materials for quitting smoking
Number of displays: 4,500
P-O-P companies: Packaging Specialists Inc., Clinton, Pa.
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated, litho-label
Display set-up: Medical sales representatives
Designed for placement in doctors' offices, the Smoking Cessation Center urges smokers to "Commit to Quit."

Client: Guardian Angel Holdings Inc., San Francisco
Comments: This new product allows consumers to test their own blood alcohol content before they get behind the wheel and risk an accident or arrest. A bold graphic of a stop sign on this countertop display helps to draw attention to the purpose of these kits.
P-O-P Company: Continental Concepts, Cicero, Ill.

Client: Creative Promotional Products, Skokie, Ill.
Comments: An embossed lightening bolt and 3-D effects add visual interest to this hearing aid brochure holder designed for doctors' offices. Materials used include film-laminated litho sheets mounted to 3/16-inch black pillowing foamboard.
P-O-P Company: Prolam Inc., Libertyville, Ill.