OTC

Retail Channel: Specialty Shops/Services
Display Type: Endcaps & Power wings
Campaign: Herbal Actives Display
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.

Retail Channel: Drugstores/Health Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: 4-foot Inline System
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.

Retail Channel: Drugstores/Health Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Pokemon Vitamins Permanent Floor Display
Marketer: Rexall-Sundown
Producer: Henschel-Steinau Inc., Englewood, N.J.
Utilizing a stock system saved the client money and reduced lead-time on a display that represented a very "hot" property, Pokemon. The unit was injection-molded in a match yellow. The main character, Pikachu, was displayed prominently on both sides, and a motor allowed the character to oscillate right and left.

Client: Whitehall-Robins, Madison, N.J.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: This unit reinforces the brand equity of the Centrum name and the bottle's shape. It is flexible and has been reordered twice due to the success of sell-through and acceptance in the field.

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.

Client: Schering Plough Healthcare Products Inc., Liberty Corner, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 4,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, First Aid and Pharmaceuticals