OTC

Client: Schering Plough Healthcare Products Inc., Liberty Corner, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 4,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, First Aid and Pharmaceuticals

Client: Whitehall-Robins, Madison, N.J.
Distribution: Sam's Club stores
Size of Run: 230
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Health Care
Objectives: To merchandise various Whitehall-Robins products in Sam's Clubs with a pallet display located in the pharmacy. This merchandiser can function for long periods of time and can be restocked and retrofitted for different products based on seasonal selling cycles.

Product: Children's Advil Chewables
Number of displays: 12,500
P-O-P companies: Union Graphics (graphics), Linden, N.J.; Henschel-Steinau Inc. (design and manufacture), Englewood, N.J.
Distribution: Supermarkets, drugstores and mass merchants
Introduction: May 1999
Duration: Temporary
Construction: Four-color litho dual-mounted to 200-pound E-flute corrugated
Display set-up: Retail staff

Client: Perrigo Co., Allegan, Mich.
Products Promoted: Allergy and sinus medication
Objective: To increase consumer awareness of Perrigo's over-the-counter medications with conveniently-located aisle displays.
Introduction: April 1999
Number of Displays: 2,000
Construction/Materials: Four-color process-printed on 24-point SBS C1S with a corrugated base
P-O-P Company: Ace-Hi Printed Graphics, Wyoming, Mich.

Client: Rexall Sundown Inc., Boca Raton, Fla.
Products Promoted: Sundown Herbals
Objective: To design a display that demonstrates Rexall Sundown's unique "twist and learn" product labeling. Also, to take charge of organizing the vitamin/herbal category by designing a shelf management system for American Drug Stores' vitamin merchandising.
Introduction: June 1999
Number of Displays: 1,000

The rapid expansion of the natural products category into mass market outlets offers new business opportunities -- and P-O-P challenges -- for marketers.

Client: Whitehall Robins, Madison, N.J.
Products Promoted: Children's Advil Chewables
Objective: To introduce the new Children's Advil Chewables to the child and youth market. An educational brochure was provided to the consumer and each display had a special take-one brochure holder attached.
Introduction: May 1999
Number of Displays: 10,000
Construction/Materials: Four-color litho dual mounted to 200-pound E-fluted corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Boehringer Ingelheim Pharmaceutical Inc., Danbury, Conn.
Products Promoted: Vitasana vitamins
Objective: To drive sales by communicating the $3 value to consumers. Also, to highlight Vitasana's unique multi-vitamin/ginseng blend and easy-to-swallow gelcap form.
Introduction: January 1999
Number of Displays: 3,000
Construction/Materials: Corrugated, four-color litho riser, one-color tray
P-O-P Company: Triangle Display Group, Philadelphia