Alcohol

Product: Miller Brewing Inc. Colders 29 and Colders 29 Light
P-O-P company: Art Factory, Elm Grove, Wis.
Distribution: Liquor stores
Introduction: May 1992
Duration: Temporary
Construction: Lithographed cardboard
P-O-P materials capitalize on the nippy 29 degrees used during the cold-aging process, although the market for low-premium beer is quite hot.

Products: Glenmore Distilleries Amaretto Di Amore, Boston Schnapps, Fleischmann's gin and vodka, Fleischmann's generic, Scoresby, Inver House, El Toro, Mr. Boston Brandies, Ezra Brooks, Old Thompson's and Canadian LTD
Number of displays: 12,985
P-O-P companies: Art Industries of New York Inc., New York (design and production); Creative Alliance (graphics); and Concepts Marketing (graphics), both of Louisville, Ky., Patrick Co., St. Louis (graphics)
Distribution: Liquor stores.
Introduction: March 1992
Duration: Semi permanent

Client: Anheuser-Busch Inc.
Producer: Multiplex Display Fixture Co.

Client: Stroh Brewery Co.
Producer: Westcott Paper Products

Client: Labatt Breweries
Producer: Everbrite Inc.

Product: The Stroh Brewery Co. Old Milwaukee beer
P-O-P company: Gaylord Printing Co., Detroit (manufacturer); Flair Communications, Chicago (design)
Number of displays: 30,000
Distribution: Supermarkets, mass merchants, convenience and drug stores
Introduction: May 1992
Duration: Promotional
Construction: Corrugated cardboard
Old Milwaukee displays offer country music fans a chance to buy a collection of hits by their favorite artists.