Alcohol

Client: House of Seagram
Producer: CWB Marketing Group; New York
Category: Fabricated Plastic Sign
Display: Absolut Attraction Dimensional Bar Sign
Comments: Three polished-acrylic panels create the illusion of motion via a floating bottle and glass. A chromium-look printing process adds a sense of permanence.

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Paperboard Pole Display
Comments: This pole display plays up the Russian heritage of the product The central panel of the bottle label is removed so consumers can view a revolving winter scene that depicts St. Basil's Cathedral. Litho-printed tag stock was used to create the two-sided scene, which is inside a 24-inch-tall PETG vacuum-formed bottle. The bow and message panel are litho printed directly on foil-clad tag stock.

Product: Coors Light beer
Number of displays: 500
P-O-P companies: Integer Group (design), Golden, Colo.; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On-premise accounts, liquor stores
Introduction: January 1995
Duration: Permanent
Construction: Neon; Evertron power supply
Neon signs pick up on regional imagery to promote Coors Light in California.

Client: House of Seagram
Producer: Beisler & Assoc.; New York
Category: Motion, Light or Sound Pole Display
Comments: The client wanted a display to follow in the tradition of a well-known Absolut advertising campaign. This was accomplished with a display featuring a vacuum-formed martini glass that appears to "bend" toward an oversized bottle of Absolut. A motor behind the display produces the motion.

Multimillion Dollar Promotional Support Behind New Beer