Alcohol

Client: Miller Brewing Co.
Product: Molson Ice
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: On-premise accounts
Construction: Injection-molded plastic; metal electrical and support structures
Introduction: June 1994

Client: Seagram
Product: Various House of Seagram products
P-O-P company: HMG Worldwide, New York
Distribution: Off-premise accounts
Construction: Injection-molded plastic
Introduction: November 1994

Client: Brown-Forman Beverage Co.
Product: Gentleman Jack Rare Tennessee Whiskey
P-O-P company: Dani Woods Inc., Cleveland
Distribution: On-premise accounts
Construction: Solid mahogany; screenprinted brass plated steel lamp; silkscreen front label; functional clock
Introduction: November 1994

Client: Heublein Inc.
Product: Yukon Jack
P-O-P company: Stone Container, Richmond, Va.
Distribution: Liquor stores
Construction: Corrugated paper with flexographic process print
Introduction: January 1994

Client: Heublein Inc.
Product: Cocktail mix
P-O-P company: Windsor Designs Ltd., North Plainfield, N.J.
Distribution: C-stores
Construction: Injection-molded stock display
Introduction: May 1994

Client: Brown-Forman Beverage Co.
Product: Southern Comfort
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: High-volume liquor stores
Construction: Litho-mounted tag stock; vacuum-formed plastic
Introduction: May 1994

Client: Hiram Walker & Sons
Product: Courvoisier Cognac
P-O-P company: Rand-Whitney, display division, Worcester, Mass.
Distribution: Off-premise accounts
Construction: Corrugated
Introduction: January 1994

Product: Schaefer Ice beer
Number of displays: 750
P-O-P companies: River Graphics, Detroit (graphics); E&G Printing, Madison Heights, Mich. (printing); Westcott Paper, Detroit (finishing)
Distribution: Off-premise stores in 12 states and Washington, D.C.
Introduction: December 1994
Duration: Temporary
Construction: Coated corrugated