Alcohol

Product: Lite Ice beer
Number of displays: 5,000
P-O-P company: Stout Marketing Inc., St. Louis
Distribution: On- and off-premise accounts
Introduction: February 1995
Duration: Semipermanent
Construction: Silkscreened aluminum
Miller Brewing's new aluminum tacker for its Lite Ice brand curves to resemble the cylinder of a bottle. The shape, combined with new brackets created by Stout Marketing, allows the display to provide a three-dimensional effect and fasten to "dead" advertising space such as columns or wall corners.

Client: Falcon Beer - Sweden
Producer: Everbrite; Greenfield, Wis.
Category: Thermoformed Plastic Sign
Comments: By using textured plastic in conjunction with edge lighting, the sign creates a look of cold, running water. A single fluorescent tube lights the Falcon label, the edge, and the textured plastic. It also serves as a back light for the logo at the bottom of the sign.

Client: House of Seagram
Producer: CWB Marketing Group; New York
Category: Fabricated Plastic Sign
Display: Absolut Attraction Dimensional Bar Sign
Comments: Three polished-acrylic panels create the illusion of motion via a floating bottle and glass. A chromium-look printing process adds a sense of permanence.

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.; Carlstadt, N.J.
Category: Paperboard Pole Display
Comments: This pole display plays up the Russian heritage of the product The central panel of the bottle label is removed so consumers can view a revolving winter scene that depicts St. Basil's Cathedral. Litho-printed tag stock was used to create the two-sided scene, which is inside a 24-inch-tall PETG vacuum-formed bottle. The bow and message panel are litho printed directly on foil-clad tag stock.

Product: Coors Light beer
Number of displays: 500
P-O-P companies: Integer Group (design), Golden, Colo.; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On-premise accounts, liquor stores
Introduction: January 1995
Duration: Permanent
Construction: Neon; Evertron power supply
Neon signs pick up on regional imagery to promote Coors Light in California.