Alcohol

Client: Miller Brewing Co.
P-O-P company: KCS Industries Inc., Milwaukee

Client: Plank Road Brewery
P-O-P company: Display Masters, Whitestone, N.Y.

Client: Anheuser-Busch Inc.
P-O-P company: Rapid Mounting & Finishing Co., Chicago

Client: Anheuser-Busch Inc.
P-O-P company: Everbrite Inc., Greenfield, Wis.

Client: Boston Beer Co.
P-O-P company: Fallon Luminous Products Corp., Spartanburg, S.C.

Client: Labatt USA
P-O-P company: The Marketing Continuum, Darien, Conn.

Product: Coors Light 12-packs
Number of displays: 750
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: Liquor and grocery stores
Introduction: May 1995
Duration: Permanent
Construction: Neon; E-Glas flat-glass technology; plexiglass; decals