Alcohol

Product: Absolut Vodka
Number of displays: 1,700 motion poles; 2,300 case cards
P-O-P company: Beisler and Partners
Distribution: Liquor stores
Introduction: February 1996
Duration: Promotional
Construction: Artwork set on boxed corrugated; motion pole standing on Hollywood legs, wrapped with artwork on corrugated; dual motor system powers a spinning disk and flying bottle

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This polycarbonate and neon timepiece was created to celebrate Busch Light's sponsorship of the Olympics as well as bring awareness to the Busch Light brand.

Flair Communications Agency Inc.
Schlitz WWII Commemorative Clock (4C)
Stroh Brewery Co.

Stout Marketing
Absolut Hart (2E)
Color by Pergament Inc.

Client: Plank Road Brewery
Producer: C. D. Baird & Co.
Category: Paperboard Pole Display
Intended Length of Use: 8 weeks
Production Run: 7,000
Unit Cost Range: Less than $25
COMMENTS: To obtain mass display area and encourage trial, it was necessary to capture consumer interest. Creative construction techniques were used in the cutting, shaping and flexing of flat substrates, making the two-dimensional graphics come alive with shape and shadow.

Product: Chateau Souverain wine
P-O-P company: Beeline Group Inc., Fremont, Calif.
Distribution: Grocery stores, wine and liquor stores, restaurants
Introduction: March 1996
Duration: Permanent
Construction: Wire, wood
Wine World Estates' wire and wood rack for its Chateau Souverain wine features a hanging plaque in its header that can be reversed to feature both the chardonnay and varietal wines. The complete display takes up less than two feet of selling space.

Product: Busch Great Tracks collector's can series
Number of displays: 10,000
P-O-P company: BSK (Great Tracks cans), St. Louis; The Waylon Co. (Dale Earnhardt standee), St. Louis
Distribution: Supermarkets, chain drugstores, liquor stores
Introduction: January 1996
Duration: Promotional
Construction: Corrugated (standee)
Anheuser-Busch hopes popular NASCAR racer Dale Earnhardt will attract fans to the Great Tracks display.