Alcohol

Product: Busch Light beer
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Convenience stores, liquor stores, bars, restaurants, nightclubs
Introduction: July 1995
Duration: Permanent
Construction: Injection-molded polycarbonate and acrylic; neon glass tubing; silkscreened aluminum clock face; electronic transformer
This Busch Light sign, which uses neon for the brand logo and Olympic logo, was introduced for external window placement.

Product: Rhino Chasers American Amber Ale, Dark Roasted Lager, Peach Honey Wheat and Winterful beers
P-O-P company: In-house design; Green's Inc., Long Beach, Calif. (table tents)
Distribution: Liquor stores, convenience stores
Introduction: April 1996
Duration: Permanent
Construction: Corrugated
Table tents featuring Rhino Chasers' new logo are part of a large point-of-sale effort to increase the beer's visibility.

Client: Anheuser-Busch Inc.
Products Promoted: Steps to Busch Gardens/"Budfari"
P-O-P Company: The Color Process Co., Bridgeton, Mo.
Distribution: Busch Garden Park
Material: 3M White Vinyl 162 with 3M Clear Overlaminate 3645
Introduction: March 1995

Client: County Line Liquors
Products Promoted: Premium label liquors
P-O-P Company: Fineline Signs-Graphics-Printing, Denver
Distribution: Test market at local liquor store with 15 participating liquor companies
Material: 3M Scotchprint process
Introduction: January 1995

Product: Red Wolf Lager
Number of displays: 5,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations; c-stores and other off-premise sites
Introduction: January 1996
Duration: Permanent
Construction: Neon glass tubing with polycarbonate plastic panel
Anheuser-Busch's neon sign for Red Wolf Lager spotlights the mystique of the wolf with a haunting pair of red eyes that alternately glow on and off.