Alcohol

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Floorstand
Intended Length of Use: 2-3 months
Production Run: 3,000
Unit Cost Range: $25 - $99

Client: Anheuser-Busch Inc.
Producer: The Niven Marketing Group
Category: Motion, Light or Sound Wall Unit
Intended Length of Use: 2 years
Production Run: 1,500
Unit Cost Range: $100 - $250
COMMENTS: The key to this sign is in the eyes: They attract attention by seeming to "follow" the customer around. The five-color (four colors plus silver) printing is on .060 PETG. Special accents were added to the eye area. The frame is molded polyurethane.

Client: Hiram Walker & Sons Inc./Allied Domecq
Producer: Ross Roy Communications
Category: Paperboard Pre-Pack Counter, Shelf or Table Unit
Intended Length of Use: 4 months
Production Run: 152,000
Unit Cost Range: Less than $25
COMMENTS: A hexagonal container (holding a complimentary snifter) with a rosette top was created for the snifter on-pack promotion.

Client: Burke Inc.
Producer: Everbrite Inc.
Category: Multiple Materials Sign
Intended Length of Use: 3-5 years
Production Run: 200
Unit Cost Range: $100 - $250
COMMENTS: To encourage trial of the product, a process-screened bottle that duplicates the image of a lifelike bottle was created. The bottle was then enhanced with a neon border outline, produced to resemble the color of the product. A backlit panel at the bottom of the sign carries the product's tag-line.

Client: Miller Brewing Co.
Producer: Banta Merchandising Products
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Intended Length of Use: 2 years
Production Run: 1,100
Unit Cost Range: $100 - $250
COMMENTS: Motion was combined with neon by screening the face and back of the vacuum-formed sign, and backlighting it with a Circleline bulb. The spiral screened "arms" are motor driven and directionally opposed. The "Lite" bulb is sparkling blue argon.

Product: Beer
Number of displays: 500
P-O-P company: HTS Marketing
Distribution: On-premise accounts
Introduction: January
Duration: Permanent
Construction: Heavy-duty polyvinyl (banner); PVC (frame); polypropylene (letters); Velcro tape (adherent); brass (grommets).

Changeable banner systems are proving popular for Coors Brewing Co.