Alcohol

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller High Life beer
Objective: To generate consumer interest in "The High Life Man Knows Not All Gifts Get Returned" promotion and strengthen the Miller High Life brand.
Introduction: November 1999
Construction/Materials: Paperboard, static clings, corrugated
P-O-P Company: Zipatoni, St. Louis

Client: Miller Brewing Co., Milwaukee
Product Promoted: Icehouse beer
Objective: To promote Icehouse beer and holiday cheer at the point-of-sale.
Introduction: November 1999
Construction/Materials: Corrugated, static clings, paperboard
P-O-P Company: Zipatoni, St. Louis

Client: Jim Beam Brands, Deerfield, Ill.
Products Promoted: DeKuyper cordials
Objective: To promote DeKuyper cordials with a four-color display featuring animated bottles riding a chair lift through a winter wonderland.
Introduction: November 1999
Construction/Materials: Corrugated
P-O-P Company: Wunderman Cato Johnson, Chicago

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program

Client: Robert Mondavi, Oakville, Calif.
Products Promoted: Woodbridge wines
Objective: To create a holographic, eye-catching display that conveys the warmth of the holidays.
Introduction: November 1999
Construction/Materials: Paperboard
P-O-P Company: Bertco Graphics, Los Angeles

Product: Red Dog beer
Number of displays: 1,268
P-O-P company: Stout Marketing, St. Louis
Distribution: Off-premise
Introduction: May 1999
Duration: Permanent
Construction: Screen printed with special whites on clear, pan-formed, 32-gauge aluminum
Display set-up: Distributors and retail staff
This promotional tacker for Red Dog beer parallels the personality of its consumer: gritty and original.

Everbrite Inc.
Boston Beer Co.
Comments: The injection-molded unit was designed to look like a pint glass, but still fit within the tight confines of the stanchion area. Each seasonal brand has its own changeable insert graphic litho-printed on vinyl.