Alcohol

Product: Jack Daniel's beverages
Number of displays: 500
P-O-P companies: Draft Worldwide; Rapid Displays, both of Chicago
Distribution: Liquor stores near concert-tour locations
Introduction: February 1999
Duration: Semipermanent
Construction: 80-pound stock that is litho-printed and enamel-coated, then mounted to chipboard
Display set-up: Retail staff
This 6-foot-tall George Strait standee signals Brown-Forman Beverages' second sponsorship of the annual George Strait Country Music Festival.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and NFL Properties
Objective: To enhance brand identity and promote Miller Lite as the official beer of the NFL on a national and regional level for the 1999 football season.
Introduction: August 1999
Construction/Materials: Glass, mirror, wood, four-color process litho
P-O-P Company: Advanced Mirror and Design, Vernon, Calif.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and MGD beers, NFL Properties
Objective: To enhance brand and team identity and to promote Miller as the official beer of the NFL on a national and regional level.
Introduction: July and August 1999
Construction/Materials: Litho, chipboard
P-O-P Company: Missouri Mounting, Montgomery City, Mo.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

A report from the Federal Trade Commission

In support of Milwaukee-based Miller Brewing Co.'s 1999 baseball campaign, "No Stretching Required," more than 3,000 Miller Lite Home Run-O-Meters have been placed in on-premise retail locations.
   The tacker, called "1999 Baseball is Outta the Park," has an interactive feature: a die-cut magnet is placed on a steel Home Run-O-Meter so consumers can track the home runs of their favorite slugger.