Alcohol

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Korbel Champagne
Objective: Mass displays that featured Millennium countdown clocks would promote Korbel Champagne on the retail floor for the 365 days leading up to the Millennium celebration. To deliver dominant brand impact and ensure permanent, primary merchandising placement for one full year.
Introduction: January 1999

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: This Shape-Lite was designed to build recognition for Martini & Rossi Asti sparkling wine. The digital clock on the display counts down to each night at midnight, inviting the customer to "Party Y2k Tonight" instead of waiting for New Year's Eve.
Introduction: December 1999

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: To build recognition for Martini & Rossi Asti sparkling wine, promoting it as the alternative champagne brand when celebrating the arrival of the year 2000. The digital clock counts down to the new Millennium.
Introduction: December 1999

Client: Southcorp Wines, Monterey, Calif.
Products Promoted: Lindemans' Chardonnay & Shiraz Premium Fine Wines
Objective: While celebrating the last holiday season of this Millennium, Lindemans is generating consumer awareness at retail. This clock sits above cases of product while an audio box makes a loud ticking sound as people walk by to capture attention.
Introduction: October 1999
Construction/Materials: Cardstock; analog quartz clock module; custom audio box; motion sensor

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller High Life beer
Objective: To generate consumer interest in "The High Life Man Knows Not All Gifts Get Returned" promotion and strengthen the Miller High Life brand.
Introduction: November 1999
Construction/Materials: Paperboard, static clings, corrugated
P-O-P Company: Zipatoni, St. Louis

Client: Miller Brewing Co., Milwaukee
Product Promoted: Icehouse beer
Objective: To promote Icehouse beer and holiday cheer at the point-of-sale.
Introduction: November 1999
Construction/Materials: Corrugated, static clings, paperboard
P-O-P Company: Zipatoni, St. Louis

Client: Jim Beam Brands, Deerfield, Ill.
Products Promoted: DeKuyper cordials
Objective: To promote DeKuyper cordials with a four-color display featuring animated bottles riding a chair lift through a winter wonderland.
Introduction: November 1999
Construction/Materials: Corrugated
P-O-P Company: Wunderman Cato Johnson, Chicago

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program