Alcohol

Retail Category: Liquor Stores
Display Type: P-O-P Graphics
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Client: Glen Ellen Winery
Objective: This display was designed to serve as a strong in-store presence for the company's summer promotion and to reinforce the vineyard's 100th anniversary of winemaking. Retailer response to the display was excellent, with the vineyard reporting high rates of usage because of the display's unique design, ease of assembly in the field and the ability to stack 50 cases of product.

Product: Beer
P-O-P companies: Ryan Partnership (design and production), Westport, Conn.; JB Graphics (printing of standee, table tent and dangler), Ronkonkoma, N.Y.; Renco Displays (graphic finishing), Englewood, N.J.
Distribution: On- and off-premise accounts
Introduction: August 2000
Duration: Promotional
Construction: Paper
Display set-up: Heineken salesforce
John McEnroe was key to the P-O-P used by Heineken USA to promote its association with the U.S. Open event.

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Retail Category: Supermarket/Grocery: Food items
Display Type: P-O-P Graphics
Producer: Anheuser-Busch Inc., St. Louis
Client: Anheuser-Busch Inc.
Objective: This piece was designed to stand out from other NASCAR stand-ups at retail yet be short and flexible enough for multiple locations. It also needed to reinforce the Bud brands sponsorship of NASCAR driver Dale Earnhardt Jr. The standee gave A-B the ability to build large displays at retail.

Display theme encourages shoppers to purchase vodka for the party season