Alcohol

Retail Category: Supermarket: Food
Display Type: Freestanding: Permanent
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 425
Comments: With its "dive into summer" theme, this display was part of a national integrated marketing campaign that included television ads. The four-foot-square dock was eye-catching at retail and could hold heavy stacks of beer cases.

Retail Category: Eating/Drinking Establishments
Display Type: Motion, Light or Sound
Client: Colangelo Synergy Marketing, Darien, Conn.
Producer: Gatehouse Gifts & Premiums LLC, Trumball, Conn.
Size of Run: 10,000
Comments: Cost-effective and lightweight, this illuminescent sign for Smirnoff Ice increased its account penetration by 50%. The sign can be customized to blink, fade or stay lighted.

Retail Category: Eatinq/Drinkinq Establishments
Display Type: Counter: Permanent
Client: The Absolut Spirits Co., New York
Producer: G2 New York, New York
Size of Run: 12,575
Comments: Each compartment on this tray includes a spherical pivoting lid. When the lid is opened, a miniature Absolut bottle shape appears on the side of the lid.

Retail Category: Liquor
Display Type: Freestanding: Temporary
Client: Colangelo Synergy Marketing, Darien, Conn.
Producer: Marin's USA, Norwalk, Conn.
Size of Run: 33,000
Comments: This case stacker simply pops open and is ready for use. The ease of set-up helped place the new brand in stores during the competitive summer season.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: Industrias Vinicolas Pedro Domecq S.A., Mexico City, D.F.
Producer: APTO Frank Mayer, Lomas de Bezares, Mexico
Size of Run: 280

Product: Wine
Number of displays: 4,000 case cards, 7,700 shelf talkers
P-O-P company: CCM, New York
Distribution: Supermarkets, club stores, independent retailers
Introduction: March, June 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Recent promotions from Jacob's Creek included shelf talkers holding a booklet with a sweepstakes entry form to win a 10-day trip to the Australian Outback.