Alcohol

Client: Kelly POS, Louisville, Ky.
Materials: Full label with film laminate on C-flute corrugated
Introduction: November 2002
Size of Run: 1,300
Comments: The promotion of this specialty Makers Mark bourbon was tied to the 2002 Christmas season.
P-O-P Company: Archbold Container Corp., Archbold, Ohio

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: June 2002
Number of displays: 145
Distribution: Off-premise accounts nationwide
Construction/Materials: MDF with wood grain laminate, screenprinted graphics
P-O-P company: Chicago Show Inc., Northfield, Ill.
Comments: A sports locker theme and "ESPN the Magazine" graphics leverage Jim Beam's association with team sports.

Retail Category: Liquor
Display Type: Motion, Light or Sound
Client: United Distillers & Vintners Inc., Dallas
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 600
Comments: The vacuum-formed, battery-powered bottle of Malibu rocks side to side, causing the crepe paper skirt to shake in a dancing motion.

Retail Category: Eating/Drinking Establishments
Display Type: Counter: Permanent
Client: Bridgeport Brewing Co., Portland, Ore.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 200
Comments: To promote the new packaging for Blue Heron Pale Ale, this counter unit combines screenprinted acrylic and Sintra material with LED illumination that creates a multi-dimensional look.

Client: Anheuser-Busch Inc., St. Louis
Introduction: January 2002
Number of displays: 3,500
Distribution: Off-premise accounts
Construction/Materials: Vacuum-formed red styrene, decals
P-O-P company: Array Marketing Group, Los Angeles, KCS Industries division
Comments: This replica of Dale Earnhardt Jr.'s car reinforces Budweiser's continued association with NASCAR.