Alcohol

Pete's Brewing Co. promotes new packaging design through P-O-P

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: February 2002
Distribution: On-premise accounts
Size of Run: 2,500
Construction/Materials: Vacuum-formed styrene base, acrylic, fluorescent edge-lighting, four-color printing
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn.; Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Four-color graphics on clear acrylic create a bright, distinct impression in back-bar locations.

Client: The Food Group, New York
Introduction: August 2001
Distribution: On-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Vacuum-formed center tray; screenprinted logos; FDA-approved plastic relish containers; spinner base
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This lazy Susan gives bartenders a handy way to organize Bloody Mary ingredients while also promoting Mr & Mrs T mix.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: On-premise accounts nationwide
Size of Run: 900
Construction/Materials: Multicolored neon, electronic power supply, metal frame
P-O-P company: Everbrite, Greenfield, Wis.
Comments: Multicolored neon was chosen to highlight the wide variety of fruit flavors available in the DeKuyper Pucker line.

Client: Kirin Brewery of America, Santa Monica, Calif.
Introduction: January 2002
Distribution: National
Size of Run: 200
Construction/Materials: Metallic inks, wire, die-cut header
P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.
Comments: Metallic inks and a die-cut header that give the Kirin bottles a dimensional effect were used to highlight this display.

Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
Introduction: September 2001
Distribution: Liquor stores nationwide
Size of Run: 2,700
Construction/Materials: Vacuum-formed, screenprinted PETG; litho foil labels; wrapped fiber poles; battery-powered motor
P-O-P company: Henschel-Steinau, Englewood, N.J.
Comments: A battery-powered motor rotates a large replica of the Korbel bottle to attract attention during the holiday season.