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Alcohol

  • Absolut Lit Cocktail Tray

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Absolut Vodka
    Distribution: On-premise nationwide
    Number of Stores: Not available
    Production Run Quantity: 2,700
    Introduction: March 2007
    Intended Duration: 6 months
    Dimensions (H x W x D): 3" x 15" x 1"
    Weight: 2 lbs.
    Budget Category (U.S.): $26 - $50
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Absolut Lit Cocktail Tray

  • Level Backbar Pedestal

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Level Vodka
    Distribution: On-premise nationwide
    Number of Stores: Not available
    Production Run Quantity: 2,700
    Introduction: January 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 6" x 4" x 4"
    Weight: 3 lbs.
    Budget Category (U.S.): $16 - $25
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Level Backbar Pedestal

  • Milagro Floorstand

    Client: William Grant & Sons Inc., New York, NY
    Product(s) Promoted: Tequila
    Distribution: Independent stores and club chains
    Number of Stores: 465
    Production Run Quantity: 470
    Introduction: May 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 63" x 14" x 23"
    Weight: 10 lbs.
    Budget Category (U.S.): $151 - $200
    Producer: Rand Diversified Inc., Teaneck, NJ
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Milagro Floorstand

  • Southern Comfort Wire Merchandiser

    Client: Imageseller, Golden, CO
    Product(s) Promoted: 750 ml So-Co bottles
    Distribution: Drugstores
    Production Run Quantity: 1,000
    Introduction: May 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 66" x 26" x 16"
    Weight: 20 lbs.
    Budget Category (U.S.): $101 - $150
    Producer: Presence From Innovation LLC, St. Louis, MO
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Southern Comfort Wire Merchandiser

  • Miller Lite Rotating Tube Display

    Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
    Product(s) Promoted: Miller Lite
    Distribution: Bars and restaurants nationwide
    Production Run Quantity: 1,880
    Introduction: May 2007
    Intended Duration: 3 years
    Dimensions (H x W x D): 8" x 36" x 7"
    Weight: 8 lbs.
    Budget Category (U.S.): $101 - $150
    Producer: Hankscraft Inc., Reedsburg, WI
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Miller Lite Rotating Tube Display

  • Chivas Animated LED Motion Sign

    Client: Pernod Ricard USA, Purchase, NY
    Product(s) Promoted: Chivas Regal Premium Scotch Whiskey
    Distribution: Independent Bars/Restaurants
    Number of Stores: 498
    Production Run Quantity: 498
    Introduction: June 2006
    Intended Duration: 5 years
    Dimensions (H x W x D): 18" x 24" x 1"
    Weight: 10 lbs.
    Budget Category (U.S.): $151 - $200
    Chivas Animated LED Motion Sign

  • Plymouth Gin Floor Rack

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Plymouth Gin
    Distribution: Off-premise nationwide
    Production Run Quantity: 1,000
    Introduction: January 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 42" x 19" x 14"
    Weight: 75 lbs.
    Budget Category (U.S.): $151 - $200
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Plymouth Gin Floor Rack

  • Barefoot Wine Neon

    Client: Promotional Resources Group, Modesto, CA
    Product(s) Promoted: Wine
    Distribution: Supermarkets Nationwide
    Number of Stores: 350
    Production Run Quantity: 350
    Introduction: February 2007
    Intended Duration: 3 years
    Dimensions (H x W x D): 19" x 24" x 6"
    Weight: 12 lbs.
    Budget Category (U.S.): $101 - $150
    Producer: Alluma Tech/Neon Tech, Franklin, WI
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Barefoot Wine Neon

  • Plymouth Gin Bartender Tool Kit

    Client: Absolut Spirits Co., New York, NY
    Product(s) Promoted: Plymouth Gin
    Distribution: On-premise nationwide
    Number of Stores: Not available
    Production Run Quantity: 2,000
    Introduction: January 2007
    Intended Duration: 1 year
    Dimensions (H x W x D): 15" x 12" x 3"
    Weight: 6 lbs.
    Budget Category (U.S.): $51 - $100
    Producer: G2 Worldwide, New York, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Plymouth Gin Bartender Tool Kit

  • Miller Lite Hispanic Soccer Neon

    Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
    Product(s) Promoted: Miller Lite
    Distribution: United States
    Production Run Quantity: 541
    Introduction: April 2007
    Intended Duration: 3-5 years
    Dimensions (H x W x D): 36" x 35" x 8"
    Weight: 11 lbs.
    Budget Category (U.S.): $151 - $200
    Producer: Enhance America, Orchard Park, NY
    Design of the Times 2007 Contest Declaration

    What were the marketing objectives for this entry?

    Miller Lite Hispanic Soccer Neon
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