Alcohol

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Bars and restaurants nationwide
Production Run Quantity: 1,880
Introduction: May 2007
Intended Duration: 3 years
Dimensions (H x W x D): 8" x 36" x 7"
Weight: 8 lbs.
Budget Category (U.S.): $101 - $150
Producer: Hankscraft Inc., Reedsburg, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Chivas Regal Premium Scotch Whiskey
Distribution: Independent Bars/Restaurants
Number of Stores: 498
Production Run Quantity: 498
Introduction: June 2006
Intended Duration: 5 years
Dimensions (H x W x D): 18" x 24" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Plymouth Gin
Distribution: Off-premise nationwide
Production Run Quantity: 1,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 42" x 19" x 14"
Weight: 75 lbs.
Budget Category (U.S.): $151 - $200
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Promotional Resources Group, Modesto, CA
Product(s) Promoted: Wine
Distribution: Supermarkets Nationwide
Number of Stores: 350
Production Run Quantity: 350
Introduction: February 2007
Intended Duration: 3 years
Dimensions (H x W x D): 19" x 24" x 6"
Weight: 12 lbs.
Budget Category (U.S.): $101 - $150
Producer: Alluma Tech/Neon Tech, Franklin, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Plymouth Gin
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 15" x 12" x 3"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: United States
Production Run Quantity: 541
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 36" x 35" x 8"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200
Producer: Enhance America, Orchard Park, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: Off-premise nationwide
Number of Stores: Not available
Production Run Quantity: 100,000
Introduction: March 2007
Intended Duration: 3 months
Dimensions (H x W x D): 4" x 5" x 1"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Ryan Partnership, Wilton, CT
Product(s) Promoted: Heineken Beer
Distribution: Liquor Stores
Number of Stores: 375
Production Run Quantity: 375
Introduction: May 2007
Intended Duration: 3 months
Dimensions (H x W x D): 78" x 50" x 26"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100
Producer: Baird Display & Select Display, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Diageo, Norwalk, CT
Product(s) Promoted: Smirnoff Ice Malt Beverage
Distribution: Convenience stores nationwide
Number of Stores: Not available
Production Run Quantity: 402
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 24" x 18" x 20"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 710
Production Run Quantity: 710
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 25" x 26" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150