Alcohol

Client: WorkflowOne, New York, NY
Product(s) Promoted: Glenfiddich Scotch Whisky
Distribution: Liquor Stores
Number of Stores: 385
Production Run Quantity: 385
Introduction: May 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 20" x 24" x 78"
Weight: 55 lbs.
Budget Category (U.S.): $301 - $350
Producer: Lingo Manufacturing Co. Inc., Florence, KY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 1,526
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 31" x 18" x 3"
Weight: 5.75 lbs.
Budget Category (U.S.): $151 - $200

Client: Remy Cointreau, USA, New York, NY
Product(s) Promoted: Louis XIII Cognac
Distribution: Bars & Restaurants
Number of Stores: 900
Production Run Quantity: 900
Introduction: June 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 15" x 9" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $151 - $200

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Bars and restaurants nationwide
Number of Stores: 545
Production Run Quantity: 545
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 50" x 12"
Weight: 20 lbs.
Budget Category (U.S.): $201 - $250

Client: Palm Bay Imports Inc., Port Washington, NY
Product(s) Promoted: 4-Packs of Cavit Collection Wines
Distribution: East & West Coast
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: June 2007
Intended Duration: 1 year
Dimensions (H x W x D): 64" x 15" x 15"
Weight: 26 lbs.
Budget Category (U.S.): $51 - $100

Client: Piedmount Distillers, Madison, NC
Product(s) Promoted: Carolina Moonshine
Distribution: Liquor Stores
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 52" x 29" x 26"
Weight: 50 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Chill Beer
Distribution: Convenience Stores in FL, TX, AZ, NM, CA
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 22" x 30" x 3"
Weight: 12 lbs.
Budget Category (U.S.): $151 - $200

Client: InBev, Norwalk, CT
Product(s) Promoted: Stella Artois Beer
Distribution: Bars and restaurants nationwide
Number of Stores: 900
Production Run Quantity: 900
Introduction: February 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 17" x 7" x 7"
Weight: 18 lbs.
Budget Category (U.S.): $51 - $100
Producer: Global Marketing Group, Fair Lawn, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: Off-premise nationwide
Number of Stores: Not available
Production Run Quantity: 140,000
Introduction: November 2006
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 16" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Canandaigua Wine Co., Fairport, NY
Product(s) Promoted: Cook's Champagne
Distribution: U.S. & Canada
Number of Stores: 4,200
Production Run Quantity: 4,200
Introduction: November 2006
Intended Duration: 6 weeks
Dimensions (H x W x D): 98" x 24" x 18"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Hawver Display, Rochester, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?