Beverages

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

In-store signage supports the August rollout of 7-Select Fusion Energy and 7-Select Rehydrate.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.

P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

The c-store retailer is partnering with Celsius, Dr Pepper and Bodyarmor for a sweepstakes that will award 75 winners a trip to New York to attend the Fanatics Fest 2025 gathering for sports fans.

Our store visits show how Co-op focuses primarily on convenience and sells a mix of own brand and name brand products.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond.