Beverages

J.M. Smucker’s Hostess and Froneri’s Drumstick both launched limited-edition, Slurpee-inspired SKUs ahead of the retailer’s “Slurpee Day” celebration on July 11.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.

Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.

PepsiCo’s Mtn Dew and 7-Eleven teamed up this summer to launch a limited-edition Slurpee flavor and exclusive soft drink.

Emmy- and Golden Globe-nominated actor Sofia Vergara launched a line of coffee through Walmart.com in June.

Sam's Club, Best Buy, IAB and others announced retail media-related advancements, research and other news last month.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month.

The former McCormick & Co. CMO will partner with Campbell's category and sales teams to attract new consumers and strengthen customer partnerships.