Beverages

The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.

This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.

We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.

Examining health & wellness: A recent trends report reveals how different generations find grocery shopping inspiration.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations, in the BevAlc category and beyond.

Two locations in Michigan offer a simplified and convenient shopping format and experience.

Recent retail news includes a new look for Walmart's digital storefront, and app and Petco's expansion of clean pet care.

Sustainability, culture and QR code usage are among the trends driving brands and retailers (including Heinz, Boxed Water and Persil) to rethink packaging designs.

The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.

Circana research shows consumers are spending less on products that were popular during the pandemic, though trade-offs vary widely among segments.