Beauty

Give Back Beauty partnered with actress Blake Lively to bring a new haircare brand exclusively to Target.

Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items.

The Walmart Styling Tour showcases its latest fashion collections and engages consumers with experiences, such as free lipstick engraving and color analysis.

Procter & Gamble’s Old Spice and Walmart are again spotlighting their mentorship program during the back-to-school season.

The natural personal care brand brought its Jukebox line to Walmart's stores and website this month.

Navigo Marketing has expanded its online retail management services beyond Amazon to include category leaders Ulta and Sephora.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month.

The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres.

The beauty brand worked with the retailer to develop a display to merchandise a new at-home hair color device and help shoppers pick a shade at-shelf.