Manufacturer

Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​June marked the return of in-person Pride parades and celebrations across the U.S. after a two-year hiatus due to the COVID-19 pandemic.

Five reasons you should join us in Chicago this fall for our flagship event.

This year's guide features in-depth profiles from 10 leading companies.

Research shows there’s a consolidation opportunity for retail media, says Criteo's Ryan Britton.

​​​​​​​A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.

Ushering in a new era for the Path to Purchase Institute, we introduce a revamped logo, design and name. Welcome to P2PI Magazine!

Kellogg Co.’s Pringles gave exclusive SKUs to Walmart and Circle K as part of the launch of a limited-edition line of Scorchin’ crisps based on chicken wing sauces from First We Feast’s "Hot Ones" YouTube show.

Kimberly-Clark’s Huggies partnered with Meijer last month to reprise a campaign supporting Hand to Hold, a nonprofit that provides mental health support to parents with babies in Neonatal Intensive Care Units.