Consumers are adapting purchase decisions in search of value and are shifting behavior based on financial concerns and competitive product offerings, according to Circana.
We will again host our curated, cross-Atlantic event in London to help brands and retailers navigate the complicated, rapidly shifting retail media arena.
Kraft Heinz Canada is activating its sponsorship of Team Canada at the 2024 Summer Olympics in Paris with a sweepstakes running at Canadian supermarket chain Loblaws.
P2PI is proud to announce the 35 winners of its ninth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.
Recognizing retail media's growing influence, digital marketing agency Goodway Group partnered with the Path to Purchase Institute to examine budget allocations, factors driving RMN investments, partnership challenges, and KPIs for measuring campaign success.