Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.
More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals.
As elevated prices persist, overall U.S. retail spending on non-essential general merchandise and CPGs increased 2%, despite a decline in unit sales, according to market research firm Circana.
The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.
The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.
The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.
In this a webinar panel, retail and brand executives from companies including Giant Eagle and Sunkist Growers dive into the latest activations in the grocery channel.
