Magazine

Part 1 of our exclusive research examines frequency and changes in shopping habits, as well as in-store vs. online shopping preferences.

In this series, thought leaders from select Path to Purchase Institute partners give voice to the member perspective. This time, hear from a member of the BevAlc Commerce Initiative.

For the second year in a row, Unilever ran a revamped version of a sports-themed campaign highlighting personal care at warehouse club chains.

We asked participants in the Path to Purchase IQ's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."

Our 26th annual survey finds an industry figuring out how to engage shoppers while still dealing with the persistent pandemic and plenty of other concerns.