A Benefit Congruency Framework of Sales Promotion Effectiveness Examing the effectiveness of monetary vs. non-monetary promotions Tobacco P-O-P on the Rise, Study Says Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions Comparison Methods for Identifying Heavy Users New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Labatt Education/Training Center Emphasizes P-O-P Merchandising The Gillette Co.: Concentrating P-O-P Power With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail. The Practice Of Loyalty Marketing The whys and hows of developing an effective loyalty program Sealy Touts Crown Jewel Mattress In-Store Leveraging Your Sampling Program P-O-P Acceptance Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance First Previous 80 81 82 83 84 Next Last
