Wal-Mart's Shopper Universe The Hub: What's That Sound? Shopper marketing is what's goin' down. Retailer-Developed Shopper Segmentation Classifications Follow the Marketing Money MVI's Dan O'Connor predicts upheaval in vendor/retailer relationships Strategic Implications of Consumer Research Types of Sales Research Retailers Use Types of Consumer Research Retailers Use Best Practices: Retailers and Consumer Research Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Retailers: How Might Consumer Decision Trees Be Improved? First Previous 2 3 4 5 6 Next Last
