Attitudes: Retailers

How the LGBTQ+ Community Feels About Ads Representing Them

Recent research from Collage Group shows that most LGBTQ+ consumers think brands’ efforts to woo their demographic come across as insincere.
P2PI Research: Engaging Shoppers In-Store

P2PI's latest proprietary research looks at what draws shoppers into stores, how they respond to media activations and what motivates them to go from passive to active engagements.
P2PI Research: Retail Media UK Shopper Study

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase.
Research: Getting To Know Today’s Socially Conscious Consumer

A study from Provoke Insights, in partnership with P2PI, determined that most Americans are socially conscious when making purchases, though they are not consistently buying the relevant items.
P2PI Research: AI in Content Creation

The Path to Purchase Institute's latest proprietary research looks at artificial intelligence (AI) in content creation.
Epsilon's State of Retail Media Report

Nearly three quarters of brands cite risk of data leakage and privacy as a barrier to retail media adoption, according to recent report from global adtech and martech company Epsilon.
Report: How CPGs, Grocers Are Responding to Digital Advertising Trends

Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.
Omnichannel Grocery Shopper White Paper

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.
Member Perspective: Reframing the Planning Process

Here are four questions brands should use to ensure strategic growth.
Study: Holiday Shopping to Start Later, Take Place In-Store

With fears of inflation and the economy looming, consumers are preparing to tackle this year’s holiday season differently than in recent years, according to a study from Emodo.
Report: The State of Omnichannel Shopping

Research from Bazaarvoice finds that shoppers are influencing shoppers through user-generated content along the path to purchase, with social media playing an increasingly important role.
Calling All Brands: Take P2PI's Annual Trends Survey

The Institute's annual Trends survey covers the overall market and today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

How the LGBTQ+ Community Feels About Ads Representing Them

P2PI Research: Engaging Shoppers In-Store

P2PI Research: Retail Media UK Shopper Study

Research: Getting To Know Today’s Socially Conscious Consumer

P2PI Research: AI in Content Creation

Epsilon's State of Retail Media Report

Report: How CPGs, Grocers Are Responding to Digital Advertising Trends

Omnichannel Grocery Shopper White Paper

​​​​​​​Member Perspective: Reframing the Planning Process

Study: Holiday Shopping to Start Later, Take Place In-Store

Report: The State of Omnichannel Shopping

Calling All Brands: Take P2PI's Annual Trends Survey

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Member Perspective: Reframing the Planning Process