2011 PoweRanking Composite: Manufacturers Kantar Retail's 2011 'PoweRanking Study' Cannondale Associates' 2009 Category Management Benchmarking Study The balance of power between manufacturers and retailers has tipped, according to both camps. Importance of New Products Leading Manufacturers: Consumer/Shopper Insights and Category Management Top Retailer Practitioners of CMAR (Consumer Marketing At Retail) Display Producers Aid in Activating Insights Brands say they'll take care of the upfront shopper research but look to producers for post-program analysis and help in putting shopper research to use Shopper Classifications of Various Retailers Shopper Marketing: Capturing a Shopper's Mind, Heart and Wallet A study commissioned by the Grocery Manufacturers Association Bigg's Produce Department Retailer: bigg's Location: Cincinnati First Previous 1 2 3 4 5 Next Last
