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Advertiser: Wilton Industries, Woodridge, Ill.
Producer: Academy Display, Westmont, Ill.
Objective: To displace competition with a display of minimal size, and to establish a "fun, product-in-use" theme for the Halloween season while increasing consumer interest in the product.

Advertiser: Noxell Corp., Hunt Valley, Md.
Producer: Brinker Displays, East Orange, N.J.
Objective: To present two new additions to the NaVy line, reinforce NaVy's clean, classic imagery, and announce the arrival of spring and Mother's Day. The display accomplished these goals with a multi-level base. The familiar product was highlighted on the upper tier, and the new products on the lower tier.

Product: Darda Mouse!
Average unit cost: $2.50
P-O-P company: Wagner Container, Baltimore
Distribution: Specialty toy stores
Introduction: July 1991
Duration: Promotional
Construction: Corrugate
Darda's motorized toy mice are ready to speed off of "cheesy" countertop display in toy stores.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: Rock Island Displays, Milan, Ill.
Objective: To drive traffic to Hallmark during the Easter season, capitalizing on the popularity of the Crayola Bunny. The merchandiser is a replica of the figurine, which was sold at a special value. It offered consumers an additional reason to visit participating stores.

Advertiser: Cardinal Products Inc., Santa Ana, Calif.
Producer: Acclaim Display and Design, Fountain Valley, Calif.
Objective: To sell brightly colored sport sunglasses using as little space in stores as possible, and to appeal to a beach- and snow-going customer. This was achieved by creating a counter fixture made of fluorescent acrylic.

Advertiser: Wisconsin Lottery, Madison, Wis.
Producer: Process Displays, Milwaukee, Wis.
Objective: To provide educational brochures and play slips for Lotto games, as well as information for instant-win scratch games.

Advertiser: Magic Chef, Cleveland, Tenn.
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: To renew trade interest in an ongoing cash rebate program and gain new participation. The temporary display involves motion-activated audio response.