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Advertiser: Stride Rite Children's Group Inc., Cambridge, Mass.
Producer: New Dimensions Research Corp., Melville, N.Y.
Objective: Stride Rite has made a strong commitment to children's programs for public television. The goal of this display was to inform parents about those programs and let them know when they could be seen. The display hung on slotwall in children's shoe stores.

Advertiser: Pepperidge Farm Inc., Norwalk, Conn.
Producer: Stone Container, Richmond, Va.
Objective: To pre-empt competition and gain increases in both sales volume and market share. The commanding size, unique design and placement in high-traffic areas of supermarkets provided retailers with a themed display.

Product: Polystyrene bathroom wall panels
Number of displays: "Thousands"
P-O-P company: Dayton Brown Group, Arlington Heights, Ill.
Distribution: Home centers
Introduction: Spring 1991
Duration: Permanent
Construction: Wood
More than 200 Designer's Touch displays were in home centers by spring.

Advertiser: Takara, New York
Producer: Concept Fixtures, New York
Objective: The display, because of the brightness and movement, causes people to stop and look at the product. The Coke name and girl character are a big draw.

Advertiser: Frito-Lay, Plano, Texas
Producer: The Niven Marketing Group, Elk Grove Village, Ill.
Objective: To create a nacho center for Frito-Lay's Tortilla Chipsand Mexican Salsa. The design was intended to create a "southwest image" in a permanent unit that captured and maintained end-aisle placement. It had to be easy to install and accommodate racks and fixtures already in place.

Advertiser: Sears, Chicago
Producer: MCA, Massillon, Ohio
Objective: To provide cross-merchandising opportunities for retailers to promote car batteries in a different department than automotive. This was accomplished by putting display in an actual freezer in appliance department, pointing out batteries' ability to start cars in cold weather and reminding consumers about promotion.

Product: Warblers toy birds
Number of displays: 7,000
P-O-P company: Concept Fixtures LTD.
Distribution: Gift, stationery, toy stores
Introduction: April 1991
Duration: Permanent
Construction: Wood
The six Breezy Singers birds come pre-packaged with the display.

Advertiser: Memtek, division of the Tandy Corp., Dallas
Producer: E and E Display Group, Lawrence, Kan.
Objective: To actively present digital monitor headphones and provide an opportunity to not only select a particular performance level or style of headphone but also to allow for personal adjustment of output volume. The system had to be flexible enough to adapt to several merchandising environments.