Image

Advertiser: Video Technology Industries, Wheeling, Ill.
Producer: Chicago Show, Morton Grove, Ill.
Objective: To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase. The displays had to be made in a variety of configurations for the various sizes and shapes of the toys, and had to be durable enough to withstand repeated use of the toys. They also had to provide security for both the toys and accessories, yet be easy for store personnel to remove to change the batteries.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Shannen Promotions Inc., New York
Objective: To secure placement in high-traffic, high-volume upscale locations such as airports and hotels, and provide optimum access for trial. Also, to effectively maximize the use of counter space in those targeted locations.

Product: Bordon Inc. Elmer's GluColors
Distribution: Home centers, mass merchandisers, drugstores, supermarkets, craft and hobby stores
Introduction: April 1991
Duration: Semi-permanent
Construction: Corrugate
Elmer's GluColors display is designed to spur impulse purchases.

Patent: Des. 5,052,557
Issued: Oct. 1, 1991
Inventor: Frederic L. Contino; Robert Greathouse, both of Lancaster, Ohio
Assignee: Newell Co., Freeport, Ill.
A shipping package for beverageware also displays the beverageware as it is offered for sale on retailers' shelves. The package is stackable with like packages during transit and handling at all points from the manufacturing source to the consumer's home, and can be thermoformed as one sheet with integral hinges and friction-type interlocks.

Patent: 5,050,326
Issued: Sept. 24, 1991
Inventor: Ronald L. Munsey, Missouri City, Texas

Patent: 5,050,747
Issued: Sept. 24, 1991
Inventor: Richard G. Krautsack, Arlington Heights, Ill.
Assignee: Comark Merchandising Inc., Elk Grove Village, Ill.

Patent: 5,048,701
Issued: Sept. 17, 1991
Inventor: Peter C. Simpson, Mississauga, Ontario, Canada
This invention includes a product-receiving member, an elongated arm, and a clip for slipping the product receiving member onto the arm. The arm includes an end for mounting the arm from a support in a suspended position away from the support.

Patent: 5,048,699
Issued: Sept. 17, 1991
Inventor: Thomas R. Trevaskis, Toorak, Australia
Assignee: Megaspace Pty. Ltd., Richmond, Australia