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Product: Cigarettes
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Number of displays: 1,000 domestic, over 10,000 international
Average unit cost: $70
Distribution: Convenience stores, gas/convenience stores, smaller square-footage outlets
Introduction: June 1991
Duration: Permanent
Construction: Styrene and K-resin
Designed by its international group, the Philip Morris counter merchandiser has been a hit in the United States.

Product: Hiram Walker & Sons Beefeater gin
Number of displays: 2,000
P-O-P company: Heritage Frame and Glass Creations, Nesquehoning, Pa.
Distribution: Bars
Re-introduction: March 1992
Duration: Permanent
Construction: Acrylic
Beefeater gin shines in new light from a back-bar bottle glorifier, which was reintroduced in March, after a successful stint behind the bar last summer.

Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
Number of displays: 27,000
P-O-P company: CB Displays, Winston-Salem, N.C.
Distribution: Grocery and drug stores, mass merchandisers
Introduction: November 1991
Duration: Promotional
Construction: Corrugated cardboard
Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.

Product: Goldstar Video Corp. Educational video tapes
Number of displays: 7,500-10,000
P-O-P company: Corr Pak, Chicago
Distribution: Supermarkets
Introduction: January 1992
Duration: Promotional
Construction: Corrugated cardboard
Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.