As we go forward with growing e-commerce, obviously Walmart and others will need to solve for issues such as unavailable items and substitution protocol. Also, concerns about ordering fresh meat and produce will need to be ironed out. ... But the future is bright. Steve Frenda, managing director – community development for the Path to Purchase Institute, has been a passionate retail watcher for more than four decades. Having worked as a retailer, for a brand manufacturer and in the infotech world, he is an authority on the entire path to purchase and its changing face. Contact Steve at sfrenda@p2pi.org.