Target Gets a 'Revolution x Clueless' Exclusive

Revolution Beauty London in August launched a limited-edition collection based on Paramount Pictures’ 1995 teen comedy "Clueless" with Target as its exclusive brick-and-mortar U.S. retailer. The Revolution x Clueless collection encompasses 20 licensed SKUs, most of which allow shoppers to recreate the look of one of the film’s three main characters. The collection rolled out to Target stores and Target.com in the U.S., and British retailer ASOS in the U.K. It's also available via the brand's U.S. and U.K. direct-to-consumer sites. (It has since sold out at Target.) The packaging employs the red, black or yellow plaid print worn throughout the film, along with popular quotes such as “Total Betty” and “Totally Buggin'.” The line also taps into '90s nostalgia with eyeshadow palettes that resemble a cassette or VHS tape. Prices range from $5.99 for liquid felt tip eyeliner to $18 for the VHS 18-shade eyeshadow palette. In stores, the line was stocked on a bright pink endcap display with a header that depicted the film’s main characters. Revolution promoted the launch across Twitter, Facebook and Instagram. A promotional page within Target.com supported. Revolution first appeared in Target stores in January 2021 and has repeatedly grabbed the spotlight at the mass merchant with novel displays and exclusive licensed collections, most recently inspired by the works of children's author and cartoonist Dr. Seuss. Revolution rolled out a makeup collection based on Dr. Seuss books in the U.K. in March and made Target the exclusive U.S. brick-and-mortar retailer in May. The I Heart Revolution x Dr. Seuss collection employed bright colors and illustrations from popular Seuss books for 11 SKUs priced between $7.99 and $15.99, including a $7.99 "Horton Hears a Who" lip gloss and a $9.99 "One Fish, Two Fish, Red Fish, Blue Fish" eyeshadow palette. The brand built on that collaboration with last month's launch of Revolution Makeup x The Grinch available stateside only through Target and the brand's U.S. DTC site. Based on Dr. Seuss’ "How the Grinch Stole Christmas," the 10-SKU line ranges in price from a $6 “Whoville Heart” beauty sponge to a $30 gift set that includes three makeup brushes, a blending sponge and a compact mirror all depicting the Grinch. Revolution introduced the collection with posts across Facebook, Twitter and Instagram, while an in-store endcap display merchandised the SKUs at Target.

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