Video

Client: General Mills and Walt Disney Home Video
Products Promoted: "Aristocats" video; General Mills "Big G" cereals
P-O-P Company: GML Inc., Vadnais Heights, Minn.
Distribution: Supermarkets
Material: Screen printed on 3M Floor Graphic material
Introduction: April 1996

Product: "The Secret of the Hunchback" video
Number of displays: 5,000
P-O-P company: Southland Packaging and Promotions Inc., Statesville, N.C.
Distribution: Mass merchants, drugstores, supermarkets
Introduction: March 1996
Duration: Semipermanent
Construction: Corrugated; flexo printed; four-color litho-mounted graphics; die-cut graphics

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated

Product: Masked Rider home video
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Supermarkets and convenience stores
Introduction: April 1996
Duration: Temporary
Construction: Corrugated
Saban's Masked Rider home video display proves to be a hot ticket item for both retailers and consumers.

Product: "Wishbone" children's video series
Number of displays: 10,000 (5,000 each of counter and floor)
P-O-P company: Big Feats! Entertainment (design), Richardson, Texas; Prestone Printing (manufacture), New York; Vibrations Sales Promotions and Advertising Inc. (static cling), New York
Distribution: Mass merchants, supermarkets, drugstores, toy stores, music stores, video specialty stores and discount clubs
Introduction: February 1996
Duration: Semipermanent
Construction: Corrugated