Video

HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus.

Client: Walt Disney Co., Burbank, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: A series of individual four-color standees were arranged as a dimensional montage to create large, arresting displays to build pre-release awareness.

Client: Universal Studios Inc., Universal City, Calif.
Producer: Origin LLC, Burbank, Calif.
Comments: The large scale of this Grinch display featuring an overhead "Seussian swoop" helped to cut through retail clutter during the holiday season.

Client: Microsoft Corp., Redmond, Wash.
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: As part of Microsoft's commitment to support Xbox software developers, this display highlights the wide range of game titles available for the console.

Client: Hollywood Entertainment, Wilsonville, Ore.
Introduction: October 2001
Size of run: 8,000
Construction/Materials: Die-cut, E-flute corrugated; hooks, litho printing
Comments: Hollywood promoted its gift cards during the holidays with this temporary countertop display.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.