Video

Brookdale Plastics, Plymouth, Minn., won an award for its Metacom Meijer's Music Station recently. It was recognized as the best in the heavy-gauge - thermoformed assembly category.
   The interactive unit was designed to enhance the sale of CDs and cassettes and features a touchscreen that enables the consumer to sample music from a variety of titles. The unit is further enhanced with backlit transparencies and metallized vacuum-formed parts.

Client: Paramount Home Video, Los Angeles
Products Promoted: "The Rugrats Movie" and "CatDog" videos
Objective: To utilize the popularity and excitement surrounding "The Rugrats Movie" video release by concurrently promoting "CatDog" videos on the same display.
Introduction: March 1999
Construction/Materials: Corrugated
P-O-P Company: Chesapeake Display & Packaging, Winston-Salem, N.C.

Client: Warner Home Video, Burbank, Calif.
Distribution: Kmart and other mass merchants
Producer: Thomson-Leeds Company Inc., New York
Division: Permanent, Movies, Tapes, Records, CDs
Objectives: To position DVD as a high-tech product in a mass merchant environment and to distinguish this product from VHS. To design a floorstand with a small footprint that would hold a maximum number of SKUs.

Product: CNN News Group network
Number of displays: 325
P-O-P company: Clarion Marketing & Communications, Atlanta
Distribution: Best Buy stores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
CNN used this floorstand in Best Buy stores to promote its programs and showcase a sweepstakes.