Video

Client: Buena Vista Home Video
Producer: Design Phase Inc.

Design Phase Inc.
Buena Vista Home Entertainment
Comments: The Concept 2000 fixture was designed to seamlessly fit into a retailer's concept store. It has a playful feel that mimics the chain's store signage, yet also carries a distinct Disney identity. The Mickey Mouse figurine on the top of the header can be seen from across the stone, helping shoppers locate the video section. The fixture's interactivity enhances browsing by parents and stimulates the involvement of kids.

Cornerstone Display/Cameo Container
Buena Vista Home Video

Cornerstone Display/Cameo Container
Buena Vista Home Video

Cornerstone Display/Cameo Container
Buena Vista Home Video
Comments: The imagery on this display captured a memorable scene from the video it was promoting. The pool of water illusion was created using plastic and tagstock.

Client: Universal Pictures
Product Promoted: "The Frighteners"
Objective: To publicize the motion picture.
Introduction: Summer 1997
Construction/Materials: A lenticular printing process, Tri-Vision, screen prints four colors directly onto DSM/Sheffield Plastics Inc.'s lenticular sheet made of Eastman Chemical Co.'s PETG. A realistic 3-D effect is achieved with National Graphics' Extreme Vision, plus motion, also known as 4-D.
P-O-P Company: Tri-Tech Graphics Inc., Fresno, Calif.

Don't try to put these sardines on crackers