Supermarket/Grocery

Product: Ultra-Max cookware
Number of displays: 500
P-O-P company: Lingo Manufacturing Co. (co-design and manufacture), Florence, Ky.; PBA Co. (co-design), Quincy, Mass.
Distribution: Supermarkets
Introduction: Fall 1997
Duration: Permanent
Construction: Powder-coated 1/4-inch steel wire grid
The sturdy steel Ultra-Max cookware display from VAM Corp. is designed to hold up to 185 pieces of cookware in supermarkets.

Product Promoted: Humidifier
Objective: To design a package that visually shows the attributes of the humidifier.
Distribution: Supermarkets, specialty stores
Introduction: September 1997
Construction: Corrugated
Producer: Longview Fibre Co., Milwaukee

Product: Summer L'eggs hosiery
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: National supermarkets, drugstores and mass merchants
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
L'eggs Products has coordinated bright packaging with corrugated displays for its traditional Summer L'eggs hosiery product.

Cosmetic Company: Helen of Troy/Revlon, El Paso, Texas
Products: Revlon Nail Enhancer/Nail Tip Profiles
Objective: To attract women to the nail section and to educate them on how to size their hands to get the perfect fitting nail tip. Showing the different shapes in an interactive way also lets women determine what style nail they like best on their hands.
Distribution: Drugstores, mass merchants, supermarkets
Introduction: July 1997
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Coca-Cola N.Y., Hawthorne, N.Y.
P-O-P Company: 3 Strikes USA Inc., Stamford, Conn.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 1,000
Objective: To get displays in supermarkets as well as independent grocers using the patented photo Matrix reproduction process for producing special hanging banners that integrate visuals featuring the New York City skyline (the venue for the 1998 NBA All-Star Game) with Sprite graphics to activate the Sprite/NBA sponsorship of the All-Star game.

Client: McCracken Brooks/Milk Industry Foundation, New York
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, National Sales Promotion
Size of Run: 20,000
Objective: The Milk Industry Foundation wanted to promote its Milk Mustache campaign with a corrugated display offering a calendar giveaway promotion in supermarkets.

Client: Coca-Cola USA, Atlanta
P-O-P Company: Graphic Finishers of America, St. Louis
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 2,500
Objective: To gain end aisle placement in supermarkets. To promote brand awareness and provide incremental sales and trial. The promotion ties into television and radio ads to build brand equity. The display introduced a sweepstakes that also tied into traveling special market promotions.

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels