Supermarket/Grocery

Product: VoicePrint
Number of displays: 8,000 units
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Distribution: Photo stores, mass merchants, drugstores and supermarkets
Introduction: November 1994
Duration: Semipermanent

Product: Vision Eyewear International Banana Boat sunglasses
Number of displays: 950 power wings, 350 floor towers, 12 combination units
P-O-P companies: HARE Enterprises, Long Beach, Calif.; Sunglass Display Co., Rancho Cucamonga, Calif.
Distribution: Mass merchants, supermarkets and drug chains
Introduction: April 1995
Duration: Permanent
Construction: Vacuum-formed, high-impact yellow plastic with fire-retardant grass skirting and a Formica-and-wood base

A past look at the unresolved future of retail marketing

Product: Cool Fruits fruit juice freezers
Number of displays: 2,000
Distribution: Supermarkets and natural food stores
Introduction: June 1995
Duration: Temporary
Construction: Corrugated; four-color litho
Delicious/Frookie's upgraded display for Cool Fruits fruit juice freezers captures consumers' attention.

Product: Audio books
Number of displays: 500
P-O-P companies: Great Northern Corp. (design and manufacture), Racine, Wis.; and Nordic Printing, Minneapolis
Distribution: Video stores and supermarkets
Introduction: June 1995
Construction: Corrugated (structure); metal (shelf supports); paper (graphic labels)
Although its audio books display is aimed at video stores, Rezound officials think it may work well in venues such as campgrounds, restaurants and cruise ships.

Product: Decorative balloons
Number of displays: 2,000
P-O-P company: A.G. Industries, Cleveland
Distribution: Supermarkets, mass merchants, chain drugstores
Introduction: May 1995
Duration: Permanent
Construction: Plastic-coated wire mesh (corral and clip-on caddy); plastic; plastic-coated wire and metal (floor spinner)

Product: Juicefuls, Alpen and Citrus Ice, and Absolute Fruit candies
Number of displays: 35,000
P-O-P companies: JOED Design (design), Elmhurst, Ill.; United Packaging (manufacture), Schaumburg, Ill.
Distribution: Mass merchants, supermarkets, drugstores and convenience stores
Introduction: April 1995
Duration: Promotional
Construction: White kraft corrugated; four-color varnished header
When set side by side, Ragold's three displays create a colorful, panoramic landscape.

Product: Thirsty Dog! and Thirsty Cat! bottled pet water
P-O-P company: Display Technologies, Whitestone, N.Y.
Distribution: Supermarkets, pet stores
Introduction: January 1995
Duration: Temporary
Construction: Corrugated and plastic
The "Optimizer 9" display rack is a sturdy display for The Original Pet Drink Co.'s bottled pet water products. The rack has two brochure holders with literature to inform consumers about the product.