Supermarket/Grocery

Client: Madden Communications/Kraft Foods Inc., Wood Dale, Ill.
Products Promoted: Kraft Salad Dressings cross merchandised with Oscar Mayer Bacon Bits and Good Seasons Salad Dressing packets
Objective: To create a movable vehicle to cross merchandise Kraft Salad Dressings in the produce section of supermarkets.
Introduction: February 1998
Construction/Materials: All-natural Poplar wood, clear vacuum-formed product trays, litho signage header
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Product: Looney Tunes Jr. bakery products
P-O-P company: R/P Creative Sales Inc., Burbank, Calif.
Distribution: Supermarkets
Introduction: March 1998
Duration: Permanent
Construction: Wire, cardstock
A wire floorstand for Sara Lee Corp.'s new Looney Tunes Jr. line of bakery goods for children is supplemented by a metal power wing, both of which offer upscale merchandisers for the introduction of the expanded line.

An Alphabet Soup of Opportunity in Supermarkets

Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well?

Product: Ultra-Max cookware
Number of displays: 500
P-O-P company: Lingo Manufacturing Co. (co-design and manufacture), Florence, Ky.; PBA Co. (co-design), Quincy, Mass.
Distribution: Supermarkets
Introduction: Fall 1997
Duration: Permanent
Construction: Powder-coated 1/4-inch steel wire grid
The sturdy steel Ultra-Max cookware display from VAM Corp. is designed to hold up to 185 pieces of cookware in supermarkets.

Product Promoted: Humidifier
Objective: To design a package that visually shows the attributes of the humidifier.
Distribution: Supermarkets, specialty stores
Introduction: September 1997
Construction: Corrugated
Producer: Longview Fibre Co., Milwaukee