Supermarket/Grocery

Sam Weiss Woodworking Inc.
Best Foods/Kellogg Co.
Comments: Designed to be shoppable from any direction, this display was designed for placement in the dairy section of supermarkets. After being placed in about 100 stores, sales increased 400%.

Product: Newspapers
Number of displays: 5,000
P-O-P company: Weber Display & Packaging, Philadelphia
Distribution: Supermarkets
Introduction: April 1999
Duration: Temporary
Construction: 200-pound B-flute corrugated
Display set-up: Retail staff
Traditional images of newsboys and a newsgirl were used to promote impulse sales of the Philadelphia Inquirer and Philadelphia Daily News in supermarkets and other retail locations.

Product: A&W root beer
Number of displays: 750
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets
Introduction: April 1999
Duration: Permanent
Construction: Steel coated with enamel, plastic glide racks, lightweight coreboard for graphics
Display set-up: Retail staff or merchandisers
Using previously unused display space, the A&W Float Bridge encourages consumers to make the connection between A&W root beer and ice cream.

Taurus Packaging and Display Corp.
Cool Fruits Inc.
Comments: This display gained primary and secondary placement in supermarkets and natural food stores by utilizing a motorized header with bright colors to attract immediate attention. Several retailers have ordered companion counter displays for secondary placement due to the success of the floor display.

Profitmaster Displays Inc.
The Coca-Cola Co.
Comments: This low-profile, permanent merchandiser features a narrow footprint and was designed to gain placement for Coca-Cola at the base of open-top coolers and other counters in supermarkets. The unit is modular and stackable.

Product: Odwalla Bars
Number of displays: 110
P-O-P company: Coastal Woodworks, Nobleboro, Maine
Distribution: Health food stores, supermarkets
Introduction: March 1999
Duration: Permanent
Construction: Pine
Display set-up: Direct store distribution network (in-house)
This wooden floorstand conveys the simple, organic nature of the Odwalla Bar, utilizing the case box graphics to tell the product's story.

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
The display bin included in this year's program holds 12 cases of product and encourages consumers to "Brake here for M&Ms."

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
This standee featuring Ernie Irvan and "Blue" is a favorite piece in retailers' arsenal of merchandising accessories.