Supermarket/Grocery

Peapod's 'cyber-merchandising' may help marketers hone promotions

Client: Schering Plough Healthcare Products Inc., Liberty Corner, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 4,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, First Aid and Pharmaceuticals

Client: Garner & Nevins Marketing, West Allis, Wis.
Distribution: Supermarkets
Size of Run: 10,000Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Grocery and General Merchandise Products
Objectives: To create awareness at the point-of-purchase of the Kellogg brands to both children and their parents by demonstrating how important a healthy Kellogg's breakfast is to starting the day. The display was also designed to create awareness of Kellogg's characters.

Client: Maple Leaf Bakeries
Producer: CDA Industries Inc.
Comments: This display was designed to create an authentic specialty bagel shop that is conveniently located in supermarkets. This unit was critical for entry into Kroger supermarkets, and reorders were soon submitted.

Includes consent order, dissenting opinion, and majority response to dissenting brig

Product: Zip 250 disks
Number of displays: 2,000
P-O-P companies: Asatsu Advertising (design), Gardena, Calif.; Blum Productions (manufacture), Elmsford, N.Y.
Distribution: Office stores, computer stores, drugstores, supermarkets, mass merchants
Introduction: June 1999
Construction: Corrugated standee
Display set-up: Retail staff
P-O-P for Fujifilm's new Zip 250 data storage disks includes a standee.

Product: Bird feeders
P-O-P company: Cull Design Inc., Grand Rapids, Mich.
Distribution: Home centers, supermarkets, garden stores, drugstores
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Whitehall Products LLC has introduced a prepacked display of bird feeders to increase impulse sales and offer off-shelf display space to retailers.