With linear TV on the decline and retail media emerging as the center of the advertising universe, Andrew Lipsman opened P2PI’s Storefronts with a call to action for brands to recognize the reach and creative opportunity the physical store offers.
A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.
Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland.