Sporting Goods

Client: Wilson Sporting Goods, Chicago
Distribution: On- and off-course golf pro shops
Size of Run: 1,000
Producer: CDA Industries Inc., Scarborough, Ontario
Division: Permanent, Sports Equipment
Objectives: To display a full line of clubs and enhance Wilson's presence at retail with high-quality displays.

Client: Wilson Sporting Goods, Chicago
Distribution: Sporting goods stores
Size of Run: 1,100
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Sports Equipment

Concept Shops unify products into a store-within-a-store for retailers

Client: K2 Snowboards, Vashon, Wash.
Distribution: Specialty retailers
Size of Run: 1,000
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Sports, Toys and Accessories
Objectives: To reinforce consumer awareness of the K2 brand with permanent platforms, holders and signage for key, non-board products.

Product: InerGel golf balls
Number of displays: 7,000 countertop displays; 7,000 floor displays
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Golf shops and sporting goods stores
Introduction: April 1999
Duration: Semipermanent
Construction: Vacuum-formed styrene (countertop); corrugated with plastic side panels (floor)
Display set-up: Retail staff
Floor and countertop displays have helped Taylor Made enter the golf ball market and see its market share steadily increase.

Client: Worth Inc.
Producer: Frank Mayer & Associates Inc.
Comments: This four-sided display holds 72 bats, 16 fielder's gloves, 48 batting gloves and 12 equipment bags. The display holds $16,000 of product in a 40-inch by 40-inch footprint, which allows the client to create its own island and separate itself from the competition. Retailer response and sales projections continue to be positive.