Sporting Goods

Client: Wilson Sporting Goods, Chicago
Distribution: Sporting goods stores
Size of Run: 1,100
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Sports Equipment

Concept Shops unify products into a store-within-a-store for retailers

Client: K2 Snowboards, Vashon, Wash.
Distribution: Specialty retailers
Size of Run: 1,000
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Sports, Toys and Accessories
Objectives: To reinforce consumer awareness of the K2 brand with permanent platforms, holders and signage for key, non-board products.

Product: InerGel golf balls
Number of displays: 7,000 countertop displays; 7,000 floor displays
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Golf shops and sporting goods stores
Introduction: April 1999
Duration: Semipermanent
Construction: Vacuum-formed styrene (countertop); corrugated with plastic side panels (floor)
Display set-up: Retail staff
Floor and countertop displays have helped Taylor Made enter the golf ball market and see its market share steadily increase.

Client: Alison Group, Atlanta
Distribution: Travel agencies
Size of Run: 7,500
Producer: Promo Edge, Div. Of Menasha Corp., Menomonee Falls, Wis.
Division: Temporary, Signage
Objectives: To generate excitement and awareness of Norwegian Cruise Line's new cruise liner and associated travel packages. This marquee piece functioned as the fifth part of a direct mail campaign used to announce the Norwegian Sky to travel agents and their customers. It was designed to increase sales of travel packages on the new ocean liner.