Sporting Goods

Client: Larry H. Miller Advertising, Salt Lake City/Delta Center
Product Promoted: Event promotion for the Utah Jazz in the 1997 NBA Finals
Marketing Objective: The giant window murals were designed to build enthusiasm and support for the Utah Jazz and the team's star, Karl Malone. The murals could be seen from several blocks away.
Producer: Creative Color, Salt Lake City
Distribution: Delta Center, home of the Utah Jazz

Product: All-wood golf putters
Distribution: Pro shops and high-end gift stores
Introduction: July 1997
Duration: Permanent
Construction: Oak
Appletree Golf's solid-wood, handcrafted putters are being introduced to the market with a three-club, solid-oak stand that emphasizes the high quality and natural materials of the product.

Product: Johnson fishing reels and combos
Number of displays: 1,500
P-O-P company: Promo Edge, Neenah, Wis.
Distribution: Wal-Mart stores
Introduction: June 1997
Duration: Temporary
Construction: Corrugated
The Johnson Family Fishing Center gives Wal-Mart shoppers an easy way to choose a rod and reel and rewards a purchase with a free sample of Skintastic by Off.

Client: Arnold Palmer Golf Co., Ooltewah, Tenn./ Nevada Bob's, Las Vegas
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.
Division: Permanent, Sports Equipment

Client: Remington Arms Co., Madison, N.C.
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.
Division: Permanent, Sports Equipment

Client: Remington Arms Co., Madison, N.C.
P-O-P Company: Image Works Display & Marketing Group, Winston-Salem, N.C.
Division: Permanent, Sports Equipment
Comments: The contoured lighted wall sign features a narrow 2-1/2-inch side profile with a peak center depth of only 4 -1/4 inches. Using a bright white, reflective interior and high-intensity fluorescent tubes, even, shadow-free light distribution was achieved. Graphics can be changed easily by removing the molded top cap.

Client: Callaway Golf Sales Co., Carlsbad, Calif.
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Sports Equipment