Sporting Goods

Client: Major League Baseball Properties, New York
Products Promoted: Sports memorabilia
Objective: To showcase Major League Baseball memorabilia at a single area in the store with a handsome, permanent display that immediately communicates the baseball theme.
Introduction: February 2000
Number of Displays: 150
P-O-P Company: Phoenix Display/International Paper, Thorofare, N.J.

Client: Wilson Sporting Goods, Chicago
Product Promoted: Tennis rackets
Objective: To promote Wilson's tennis racket offerings and gain consumer attention at retail.
Introduction: July 1999
Number of Displays: 1,200
Construction/Materials: Brushed aluminum, polystyrene
P-O-P Company: Mirro Products Co., High Point, N.C.

Client: Salomon USA, Portland, Ore.
Product Promoted: Salomon Pilot skis
Objective: To capture the image, motion and innovation of the Salomon Pilot skis in a manner that appeals to young, active consumers. The display was also designed to incorporate dynamic forms and graphics to reinforce the technological superiority and progressive nature of the brand.
Introduction: November 1999
Construction/Materials: Powder-coated formed steel tubing structure; printed banner; screenprinted plastic disc

Client: Nike, Beaverton, Ore.
Products Promoted: Baseball bats, batting gloves and bat bags
Objective: To produce a display that is easy to set up at retail, addresses security issues for retailers, and effectively brands the Nike line of baseball and softball bats and accessories.
Introduction: October 1999
Number of Displays: 500
Construction: Tubular steel frame, wire grid, vinyl dipped wire trays, wood, four-color lithography
P-O-P Company: Cormark, Elk Grove Village, Ill.

Product: Fitness accessories
Number of displays: 100
P-O-P company: Harbor Industries Inc., Grand Haven, Mich.
Distribution: Sporting goods and specialty fitness stores
Introduction: February 2000
Duration: Permanent
Construction: Wire, wood, metal tubing, cardstock
Display set-up: Retail staff
This versatile unit for Harbinger merchandises the company's new line of hand exercise equipment.

Product: ProPoint Optima 2000 laser gunsight
Number of displays: 500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Mass merchants, sporting goods stores, gun stores
Introduction: January 2000
Duration: Semipermanent
Construction: Acrylic
Display set-up: Retail staff
Tasco Worldwide's countertop display uses a gun "silhouette" as a holder for its ProPoint Optima 2000 gunsight, allowing customers to try it and see its benefits.