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Sporting Goods

  • Escalade Foosball Dangler

    Product: Family game tables
    Number of pieces: 2,500
    P-O-P companies: Gray Loon Outdoor Marketing Group Inc. (design), Evansville, Ind.; ASA Inc. (construction), Bensenville, Ill.
    Distribution: Sporting goods stores, mass merchants, price clubs
    Introduction: October 1997
    Duration: Temporary
    Construction: Paper (dangler), metal (support rod), plastic (interior hook)
    A three-sided dangler suspends over the Harvard game table to promote its multiple uses and configurations.
    Escalade Foosball Dangler
  • Trailer Hitches/Towing Accessories

    Client: Draw-Tite
    Products Promoted: Trailer hitches and towing accessories
    Display Description: "Your Adventure Begins Here" Header
    Distribution: Independent recreation and vehicle service retailers
    Objective: Hitches are 47 percent of a consumer's average purchase in this niche. The displays help retailers capture the other 53 percent -- accessories.
    Introduction: January 1997
    Construction/Materials: Pegboard
    P-O-P Company: Korb Marketing, Troy, Mich.
    Trailer Hitches/Towing Accessories
  • Coleman Day Cooler

    Product: Day Cooler
    Number of pieces: 7,000
    P-O-P company: Menasha Packaging, Neenah, Wis.
    Distribution: Sporting goods stores, mass merchants, convenience stores and drugstores
    Introduction: March 1997
    Duration: Temporary
    Construction: Corrugated
    A 3-D header helps explain the flat profile of Coleman's new Day Cooler and shows consumers what it will look like in use.
    Coleman Day Cooler
  • Penn Tennis Ball Floorstand

    Product: Tennis balls
    Number of displays: 10,000
    P-O-P company: Fleetwood Container & Display Inc., Vernon, Calif.
    Distribution: Supermarkets, drugstores and sporting goods chains
    Introduction: February 1998
    Duration: Temporary
    Construction: Corrugated
    A three-tier, stackable shipper for Penn Championship tennis balls remedies problems that were encountered with an older merchandiser.
    Penn Tennis Ball Floorstand
  • Taylor Made Custom Select Golf Cart

    Client: Taylor Made Golf Co., Carlsbad, Calif.
    P-O-P Company: Beeline Group Inc., Newark, Calif.
    Division: Permanent, Sports Equipment
    Size of Run: 1,450
    Objective: To design a sturdy, rolling cart to accommodate 22 golf clubs. It is used by golf pros in teaching students.
    Taylor Made Custom Select Golf Cart
  • Easton Redline Center Floor Display

    Client: Bulldog Drummond, San Diego, Calif.
    P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.
    Division: Permanent, Sports Equipment
    Size of Run: 1,000
    Easton Redline Center Floor Display
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