Sporting Goods

Product: Family game tables
Number of pieces: 2,500
P-O-P companies: Gray Loon Outdoor Marketing Group Inc. (design), Evansville, Ind.; ASA Inc. (construction), Bensenville, Ill.
Distribution: Sporting goods stores, mass merchants, price clubs
Introduction: October 1997
Duration: Temporary
Construction: Paper (dangler), metal (support rod), plastic (interior hook)
A three-sided dangler suspends over the Harvard game table to promote its multiple uses and configurations.

Product: Day Cooler
Number of pieces: 7,000
P-O-P company: Menasha Packaging, Neenah, Wis.
Distribution: Sporting goods stores, mass merchants, convenience stores and drugstores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
A 3-D header helps explain the flat profile of Coleman's new Day Cooler and shows consumers what it will look like in use.

Client: Bulldog Drummond, San Diego, Calif.
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Sports Equipment
Size of Run: 1,000

Product: Tennis balls
Number of displays: 10,000
P-O-P company: Fleetwood Container & Display Inc., Vernon, Calif.
Distribution: Supermarkets, drugstores and sporting goods chains
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
A three-tier, stackable shipper for Penn Championship tennis balls remedies problems that were encountered with an older merchandiser.

Client: Taylor Made Golf Co., Carlsbad, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Sports Equipment
Size of Run: 1,450
Objective: To design a sturdy, rolling cart to accommodate 22 golf clubs. It is used by golf pros in teaching students.